GEM.IQ assessment series

Know if you are actually ready to enter the market

GTMIQ scores your go-to-market readiness across nine dimensions — from technology and commercial model to cultural and regulatory readiness — and returns a prioritized plan instead of a vanity number.

27 questions · about 15 minutes · answers stay in your browser

Technology Readiness

TRL

Market Readiness

MktRL

Commercial Readiness

CRL

Operational Readiness

ORL

Investment Readiness

IRL

System Integration Readiness

SysRL

How GTMIQ works

Step 1

Answer 27 questions

Nine readiness dimensions, three calibrated questions each. Progress saves automatically as you go.

Step 2

See your profile

A radar view and per-dimension gauges show where you are strong and where expansion risk concentrates.

Step 3

Act on the report

Every dimension returns tier-specific moves, sequenced so the weakest links get attention first.

The nine readiness dimensions

Each dimension is scored 1–9 and mapped to a readiness tier, so you can see exactly which capability is holding the expansion back.

Technology Readiness

Evaluates the maturity of your core technology, from concept to proven deployment.

Market Readiness

Assesses your understanding of the target market, customer segments, and competitive positioning.

Commercial Readiness

Measures business model maturity, pricing validation, and revenue generation capability.

Operational Readiness

Evaluates your ability to deliver, support, and scale operations in the target market.

Investment Readiness

Gauges preparedness to attract and secure investment from VCs, angels, and strategic investors.

System Integration Readiness

Measures how well your product integrates into the broader ecosystem of tools and workflows.

Cultural Readiness

Assesses organizational culture alignment, diversity awareness, and cross-cultural competence for new markets.

Growth Readiness

Evaluates preparedness to expand into new domestic or international markets, including go-to-market and distribution strategies.

Regulatory & Compliance Readiness

Evaluates your preparedness for legal, regulatory, IP protection, and data privacy requirements in target markets.